Privacy Policy

1. Introduction

ESP Construction LLC ("we," "our," or "us") respects and values your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or engage with us — including through our Facebook advertising campaigns and SMS communications.

By using our website or interacting with our ads, you agree to the terms of this Privacy Policy.

2. Information We Collect

We collect several types of information, including:

• Personal Identification Information: Name, email address, phone number, and property address when you request an estimate or contact us.
• Technical Information: IP address, browser type, operating system, and browsing habits through cookies and similar technologies.
• Usage Data: Information about how you interact with our website, such as pages visited, time spent, and features used.
• SMS Opt-In Data: When you provide your phone number and consent to receive text messages, we collect your mobile number and opt-in consent record including the date, time, and method of opt-in.
• Facebook & Ad Interaction Data: If you interact with our Facebook ads or submit a lead form through Facebook, we may receive your name, email, phone number, and any other information you provide through that form.

3. How We Use Your Information

We may use the information we collect for the following purposes:

• To respond to estimate requests and service inquiries
• To schedule consultations, site visits, and project work
• To improve our website and customer experience
• To run and optimize Facebook advertising campaigns
• To retarget website visitors through Facebook Custom Audiences
• To send SMS text messages including estimate confirmations, appointment reminders, project updates, and occasional promotional offers to users who have opted in
• To communicate with you via phone or email regarding your project or promotions
• To maintain records of SMS opt-in consent as required by applicable regulations
• To comply with legal obligations

We do not sell, rent, or trade your personal information to third parties for marketing purposes.

4. Information Sharing and Disclosure

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. We may share your information only in the following limited circumstances:

• Service Providers: Trusted vendors who assist us in operating our website or communicating with you (e.g., our CRM platform, email service).
• Subcontractors: We may share limited information with subcontractors solely to support service delivery such as scheduling, project coordination, or customer service — never for marketing purposes.
• Facebook: We share hashed customer data with Facebook solely for the purpose of running targeted ad campaigns via Custom Audiences. This data is encrypted and not used for any other purpose.
• Legal Requirements: We may disclose your information when required by law in response to subpoenas, court orders, or legal processes.

5. Data Security

We are committed to protecting your personal information. We use industry-standard security measures to safeguard your data from unauthorized access, alteration, or destruction. However, no data transmission over the internet can be guaranteed as 100% secure, and we cannot ensure or warrant the security of any information you transmit to us.

6. Cookies & Tracking Technologies

We use cookies and similar tracking technologies — including the Facebook Pixel — to enhance your experience on our website, measure ad performance, and retarget visitors with relevant ads. Cookies help us remember your preferences, improve site performance, and analyze user behavior. You may choose to disable cookies in your browser settings, but doing so may affect certain functionalities of our site.

7. Your Rights

Depending on your location, you may have certain rights regarding your personal data, including:

• The right to access, correct, or delete your personal information
• The right to object to or restrict the processing of your data
• The right to withdraw consent for data processing where consent is the legal basis
• The right to opt out of SMS communications at any time by replying STOP to any message
• The right to opt out of Facebook ad targeting through your Facebook Ad Preferences
• The right to request a copy of your SMS opt-in consent record

To exercise any of these rights, please contact us using the information below.

8. Third-Party Links

Our website may contain links to third-party websites, including Facebook. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies independently.

9. Children's Privacy

Our website is not directed to children under the age of 13. We do not knowingly collect personal information from minors. If you believe we have inadvertently collected such information, please contact us immediately.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically to stay informed about how we are protecting your information.